If you are looking for funding, then the how much and in exchange for what equity is not your first concern, it is to know exactly what you need the money for, ie. Cost what you need to do to grow the business then seek that much investment, plus a float if you don't want to repeat. If you don't know exactly what you need to spend the cash on and have a very good idea what benefit that cash will buy then there is no point looking to give away a share of your company for it, and no-one in their right mind should give it to you.
If you don't look for funding and want to sell then buyers are going to want to know detailed finacials, such things as operating costs, assets, outstanding debt, turnover and profit. If you're not already making a decent profit already then it may be hard to tempt a buyer, especially with only having been in business for such a short time, a business that isn't making a profit isn't a business.
Also you have described yonkly in the past as a twitter clone (at least initially), so what is the USP of yonkly, how many competitors do you have (if any). If a buyer were to part with their cash and Yonkly started to do reasonably well, how well protected is their investment? How many months would it take for a start-up to grab a share of Yonkly's pie, or for twitter to add equivalent features to exploit it's magnitude of its brand to tempt your subscribers away?
These are all just things to think about, I'm sure there are many more.
All Comments
Just a few of my thoughts on the matter.
If you are looking for funding, then the how much and in exchange for what equity is not your first concern, it is to know exactly what you need the money for, ie. Cost what you need to do to grow the business then seek that much investment, plus a float if you don't want to repeat. If you don't know exactly what you need to spend the cash on and have a very good idea what benefit that cash will buy then there is no point looking to give away a share of your company for it, and no-one in their right mind should give it to you.
If you don't look for funding and want to sell then buyers are going to want to know detailed finacials, such things as operating costs, assets, outstanding debt, turnover and profit. If you're not already making a decent profit already then it may be hard to tempt a buyer, especially with only having been in business for such a short time, a business that isn't making a profit isn't a business.
Also you have described yonkly in the past as a twitter clone (at least initially), so what is the USP of yonkly, how many competitors do you have (if any). If a buyer were to part with their cash and Yonkly started to do reasonably well, how well protected is their investment? How many months would it take for a start-up to grab a share of Yonkly's pie, or for twitter to add equivalent features to exploit it's magnitude of its brand to tempt your subscribers away?
These are all just things to think about, I'm sure there are many more.